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Mail Order Advertising Directory





<p align="Justify">Mail Order Advertising Directory

This publication is designed to provide accurate authoritative information inn regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional service. If legal or other professional assistance is required, the services of a competent professional person should be sought.

From a declaration of principles jointly adopted by a committee of the America Bar Association and a committee of publishers.

INTRODUCTION

This directory was designed primarily for the beginning mail order entrepreneur. There are various Advertising Directories on the market. Some list a few hundred, some over a thousand publications. Listing such a vast number of publications is unnecessary and creates confusion for someone new to the business. Most of the publications listed are neither suitable nor do they accept classified ads. Even the smallest display ads in certain magazines often cost thousands of dollars. Therefore, we felt strongly that a smaller directory, listing only those publications which accept classified ads; cater to the mail order field; and have proven to be successful for many small mail order companies, was definitely needed.

THE MAIL ORDER ADVERTISING DIRECTORY lists only about 150 publications, We think the best way to get started with your advertising effort is with small well-placed classified ads in national, monthly publications. As you gain experience and your business grows, you should definitely work with display ads as well. The smallest display ad which is generally available from mostly national publications is 1 inch in size. It may cost anywhere from 100% to 300% more than a typical 20 word classified ad in the same publication.

We also did not list any daily newspapers. Mail order advertising is generally not cost effective in a "daily" due to the very short shelf life of one day to 3 days (weekend edition). Weekly, but especially monthly publications, by contrast, can generate inquiries for several months. Some of the major daily papers however, can be effectively utilized to obtain quick test results for a given offer. Many of the publications listed in our directory lend themselves very well to information products such as books, manuals, directories, tapes, etc.

SOME GENERAL COMMENTS AND SUGGESTIONS ABOUT ADVERTISING

Advertising Expense

As a newcomer to the mail order field, you have probably already learned that besides the cost of the product you sell, your biggest expense are in three major categories, namely: Advertising, printing, and postage. It is vital that, right from the start, you control these expenses carefully.. These major expense categories make up close to 90% of the budget of an owner-operated, home-based mail order company.

In a classified ad, you generally pay a per-word rate. A few publications, as well as daily newspapers, charge a per-line rate. Many publications have minimum word requirements of about 15 words. Each word used in the ad, including all components of your company name and address are counted. Since per-word rates range anywhere from approximately $2 to $15, it is important to choose your words carefully so you get a maxim number of inquiries for a minium amount of expense.

The most effective way to evaluate the cost effectiveness of your ad is on a cost per inquiry basis.. As an example, an ad which costs $100 and generates 100 inquiries has a per inquiry cost of $1. Such an ad may therefore, be far "less expensive" than a $10 ad in one of the hundreds of small mail order publications. Such an ad may cost $10 but if it gets only two or three inquiries the cost per inquiry is prohibitive.

As a general rule, we recommend not using small mail order publications or ad sheets. Advertising in these publications is usually quite inexpensive and, consequently, very tempting.. But a $10 ad here and there can quickly ad up,, especially if there are unprofessional appearance and has no news content, only ads, you should stay away from it. Within the directory, we have listed about 15 mail order publications from which we have listed results. These are listed in alphabetical order along with the other publications and are classified as Mail Order Advertising Magazines/Tabloids. They are preceded by an * asterisk.

How to Test an Ad

If you are advertising a product for the first time, it is generally best to place just one ad. After you have evaluated the effectiveness of the ad, place additional ads. Multiple insertions do save money, but it is best to wait until you know what ads, in which publications, work best for you. In a monthly publication, most inquiries will come in between the second and fourth week after the ad first appeared. If you are running the same ad in different publications, be sure to code each ad, such as by department number.

Choosing the Right Publication and Classification

Choosing the right publication requires some effort on your part. If you budget allows it, buy a few of those magazines you are considering advertising in. Review the ad as well as the news and editorial content.. You want to determine if the readership of a magazine is the right audience for your offer. In most cases, your ad will be well placed in a publication which advertises similar products. Your ad would be especially well placed in publications which carry repetitive advertising of successful mail order companies which sell products similar to what you offer. Choosing the right classification is just as important as choosing the right publication. Choosing the right classification can mean 50 even 100 more inquiries. Again, generally, it is best to place your ad under the same classification as your competitors do.

Suggestions for an Effective Classified Ad

"get the readers' ATTENTION--quickly." The headline/first impression is critical. Most publications allow 2-5 BOLD WORDS free of charge. Use those words well to get your opening message across.

"Arouse INTEREST as soon as possible" by giving your reader the important benefits." Waste no time in telling your prospect why he should buy from you.

"Stimulate DESIRE for your product or service." Tell the reader how he will benefit.

"Generate ACTION By telling him exactly what you want him to do" at that specific moment in time, such as: Write for FREE REPORT today!

Most classified ads are best used to generate inquiries which are sold not by the initial ad but by the sales literature they will receive. Mail order advertising pros agree that it is almost always impossible to sell an item costing more than $3 to $5 directly from a classified ad.

ABOUT LISTINGS ON THE FOLLOWING PAGES

Publications are shown in alphabetical order. Each listing consists of the following data: name and address of publication, circulation, frequency, per-word or line rate (some publications do not have rate information due to an impending rate charge or unavailable date at time of publication), and category.. Due to frequent rate changes by most publications, we recommend you write to the publication requesting a current rate card before placing an ad.

Publications shown in bold are weekly or monthly national publications that we believe will give you the best on your return advertising expenses,

* Publications preceded by an asterisk are major mail order trade magazines. If you would like a more complete listing of over 100 Mail Order Trade Magazines, order Directory of Mail Order Publications. $3.00

IN CONCLUSION

THe goal of all advertisements is the successful presentation of the advertiser's message so that he realizes the maximum amount in sales and profit.. The idea is to create reader interest and get responses that result in CHECKS and ORDERS.

NOW YOU CAN SAVE MONEY ON ALL YOUR ADVERTISING STARTING RIGHT NOW! See Resource Guide last page.

50 PLUS, 850 Third Ave.,New York, NY 10022, 350,000 monthly, Senior Citizens

AMERICAN FIL JFK Center of the Performing Arts, Washington, DC 20566, 130,000 ten times a year, $2.95 per word, Entertainment

AMERICAN HANDGUNNER, 591 Camino de La Reina, Suite 200, San Diego, CA 92108, 154,000 bi-monthly, $0.54 per word, Outdoor Living & Sports

AMERICAN HEALTH, 80 FIfth Ave.,New York, NY 10011, 775,000 monthly, $10,40 per word, Health & Fitness

AMERICAN HUNTER THE, 1600 Rhode Island Ave. NW, Washington, DC 20036, 1,500,00 monthly, $4.20 per word, Outdoor Living & Sports

American Legion, The 7-00 N Pennsylvania St.,Indianapolis, IN 46206, 2,500,000 monthly, $12.00 per word, Clubs-Civic & Fraternal

AMERICAN RIFEMAN, THE, 1600 Rhode Island Ave. NW, Washington, DC 20036, 1.480,000 monthly, $4.20 per word, Outdoor Living & Sports

AMERICAN SHOTGUNNER, THE 100 W. Grove St. #500, Reno, NV 89505, 95,000 monthly, $0.96 per word, Outdoor Living & Sports

AMERICANA, 29 W 38th St.,New York, NY 10018, 390,000 bi-monthly, $4.75 per word, Home & Shelter

ANTIQUES TRADER WEEKLY, P.O. Box 1050, Dubuque, IA 52001, 70,000 weekly, $0.60 per word.

ANTIQUE WEEK, 27 N. JEfferson, Knightown, IN 46148 36,000 weekly, $0.50 per word, Antiques and Collectables

ARCHERY, 11812 Wayzata Blvd.,Ste 100, Minneapolis, MN 55343, 125,000 bi-monthly, $1,50 per word, Outdoor Living & Sports

ARMY TIMES MILITARY GROUP, Springfield, VA 22159, 140,000 weekly, $12.88 per line, Military

B'NA B'RITH INTERNATIONAL JEWISH MONTHLY, 825 U.N. PLaza, New York, NY 10017, 170,000 monthly, $1.20 per word, Clubs, Civic & Fraternal

* BEN FRANK'S ALMANAC, Kelly Company, Box 655, Pinellas Park, FL 34664, Mail Order Advertising Magazine/Tabloids

BESTWAYS, P.O. Box 2028, South Sutro Terrace, Carson City, NV 89702, 300,00 monthly, $2.60 per word, Health & Fitness

BETTER LIVING, 1775 Broadway, New York, NY 10019, 800,000 quarterly, Health & Fitness

BILLBOARD, 1515 Broadway, New York, NY 10036, 47,000 weekly, Music

BLACK ENTERPRISE, 130 FIfth Ave., New York, NY 10011, 240,000 monthly, $6.50 per word, Businesses

BLOOMBURY REVIEW, P.O. Box 8928, Denver, CO 80201, Bi-monthly, Iformation, Writing & Publishing

BLUMS FARMERS & PLANTERS ALMANACS, 3301 Healty Dr.,SW Winston-Salem, NC 27103, 295,000, annually, $3 per word. Almanacs

BOATING, CBS Publications, 1515 Broadway, New York, NY 10036, 190,000 monthly, $3.35 per word, Boating/Sailing

BOOKDEALERS WORLD, P.O. Box 2525, La Mesa, CA 92041, 20,000 quarterly, Information, Writing & Publishing

BOWHUNTER, Blue -+ Inc. 3808 S Calhoun St.,Ft Wayne, IN 46807, 111,000 bi monthly, $1.50 per word

BUSINESS IDEAS, Dan Dewman Company, 57 Lakeview Ave.,Clifton, NJ 07011, 4,000 monthly, Businesses

CANADIAN ENTREPRENEUR, 69 Sherbourne St, Ste 525, Toronto, Ont.,Canada M5A 3X7, 26,000 Monthly, Businesses

CAPPERS WEEKLY, 616 Jefferson St.,Topeka, KS 66607, 400,000 bi-weekly, $1.45 per word, Tabloids

CAR & PARTS, AMos Press, Box 29, Sidney, OH 45365, 122,000 monthly, $0.35 per word, Automotive

CAR AND DRIVER, CBS Publications, 1515 Broadway, New York, NY 10036, 825,000 monthly, $7.20 per word, Automotive

CAR CRAFT Petersion Publishing Co.., 8490 Sunset Blvd.,Los Angeles, CA 90069, 450,000 monthly, $6.00 per word, Automotive

CIRCUS MAGAZINE, 419 Park Ave.,South, New York, NY 10016, 421,553

monthly, $5.40, Music

COINS, 700 E. State St.,Iola, WI 54990, 70,000 monthly, Crafts & Hobbies

COLLECTOR'S MART, 15100 W. Kellog, Wichita, KS 67235, 75,000 monthly, $0.48 per word, Antiques and Collectibles

COMPUTER SHOPPER, 407 S. Washington Ave.,Titusville, FL 32780, 100,000 monthly, Computers

COUNTRY MUSIC, 450 Park Ave.,South New York, NY 10016, 350,000 bi-monthly, $6.35 per word, Music

CRAFT ART NEEDLEWORK DIGEST, P.O. Box 584, Lake Forest, IL 60045, 70,000 bi-weeklyy, $0.96 per word, Crafts & Hobbies

CRAFTS 'N THINGS, 14 Main St.,Park Ridge, IL 60068, 290,000 six times a year, $2.70 per word

CRUISING WORLD, 524 Thames St.,Newport, RI 02840, 115,000 monthly, $2.25 per word, Boating/Sailing

CYCLE, One Park Ave.,New York, NY 10016, 388,000 monthly, $4.00 per word, Motorcycles

CYCLE WORLD, 1499 MOnrovia Ave.,Newport Beach, CA 92663, 305,000 monthly, $3.15 per word, Motorcycles

DIRECTORY OF MONEY MAKING IDEA, Davis Readers Group,, 380 Lexington Ave.,New York, NY 10017, 300,000 annually, Opportunity & Sales.

DIRT BIKE, 10600 SPulveda Blvd.,Mission Hills, CA 91345, 140,000 monthly, $2.00 per word, Motorcycles

DOLLS, 170 Fifth Ave.,12th Floor, New York, NY 10010, 53,000 bi-monthly, Crafts & Hobbies

DOWN BEAT, 222 W Adams, Chicago, IL 60606, 100,000 monthly, $3.60 per word, Music

DUCKS UNLIMITED, ONe Waterfowl Way, Gilmer Rd.,Long Grove, IL 60047, 63000,000 bi-monthly, $30,00 per line, Outdoor Living & Sports

ENTREPRENEUR DIGEST, BOx 3224, Oshkosh, WI 54903, Mail Order Advertising Magazine/Tabloids

ENTREPRENEURS MAGAZINE, P.O. Box 570, Clearwater, FL 34617, 190,000 monthly, $6.95 per word, Opportunity & Sales

EXTRA INCOMEE, P.O. Box 21957, Santa Barbara, CA 93120, 400,00 bi-monthly, $6.50

FAIR TIMES, BOx 455, Arnold, MO 63010, 20,000 monthly, Opportunity & Sales

* FAMILY TRAVEL LOG, Looney Enterprises, Box 406, Kewanee, IL 61443, Mail Order Advertising Magazine/Tabloids

FIELD AND STREAM, 1515 Broadway, New York, NY 10036, 1,940,000 monthly, $9.40 per word, Outdoor Living & Sports

FINANCIAL OPPORTUNITIES, 3321 W. Dempster St.,Skokie, IL 60076, 250,000 monthly, Opportunity & Sales

FINE WOODWORKING, P.O. Box 355, Newtomnn, CT 06470, 270,000 bi-monthly, $6.90 per word, Crafts & Hobbies

FINS & FEATHERS, (Several magazines),, 318 W Franklin Ave.,Minneapolis, MN 554404, $3.60 per word, Outdoor Living & Sports

FISHING WORLD, 51 Atlantic Ave.,Floral Park, NY 11001, 320,000 bi-monthly, $3,00 per word, Outdoor Living & Sports

FLOWER & GARDEN, 4251 Pennsylvania Ave.,Kansas City, MO 64111, 635,000 bi-monthly, $5.00 per word, Gardening

FUR-FISH GAME, 2878 E Main St.,Columbus, OH 43029, 200,000 monthly, $1.20 per word, Outdoor Living & Sports

GLOBE, 2112 S Congress, West Palm Beach, FL 33406, 1,800,000 weekly, $5.60 per word, Tabloids

GRIER'S ALMANAC, Box 888281, Atlanta, GA 30356, 3,000,000 annually, $7.20 per word

GRIT, 208 W 3rd St.,Williamsport, PA 17701, 600,000 weekly, $2.00 per word, Tabloids

GUNS & AMMO, 8490 SUnset Blvd.,Los Angeles, CA 90069, 500,000 monthly, $7.20 per word, Outdoor Living $ Sports

HAM RADIO MAGAZINE, Dept HR, Greenville, NH 03048,, 40,000 monthly, Communications, Electronics, Video

HIGH FIDELITY, 825 7th Ave.,New York, NY 10019, 400,000 monthly, $2.75 per word, Music

* HI-LITE, Harris House, P.O. Box 351, Bonifay, FL 32425, Mail Order Advertising Magazine/Tabloids

HOME MECHANIX, 1515 Broadway, New York, NY 10036, 1,485,000 monthly, $7.45 per word, Mechanux & Science

HOME OFFICE COMPUTING, 730 Broadway, New York, NY 10003, $29.00 per line

HOMEOWNER THE, 3 Park Ave.,New York, NY 10016, 650,000 10 times per year, $3.95 per word, Home & Shelter

HORTICULTURE, 755 Boylston St.,Boston., MA 02116, $3.90 per word,

Gardening

HOT ROD MAGAZINE, Peterson Publishing Company, 8490 Sunset Blvd.,Los Angels, CA 90069, 850,000 monthly, $10.80, Auto Racing/Hot Rods

IN BUSINESS, P.O. Box 351, Emmaus, PA 18049, 80,000 bi-monthly, $2.80 per word, Opportunity & Sales

INC.,38 Commercial Wharf, Boston, MA 550,000 monthly, $11.30 per word, Businesses

INCOME BUSINESS MAGAZINE, M.C. PUblications 2002 London Rd.,#101, Duluth, MN 558112, Mail Order Advertising Magazine/Tabloids

INCOME OPPORTUNITIES, 380 Lexington Ave.,New York, NY 10017, 325,000 monthly, $6.95 per word, Opportunity & Sales

ISLANDS, 3886 State St.,Santa Barbara, CA 93105, 110,000 bi-monthly, $5.70 per word, Travel

KIWANIS, 3636 Woodview Terrace, Indianapolis, IN 46268, 280,000 monthly, $3,25 per word, Clubs-Civic & Fraternal

LINN'S STAMP NEWS, 911 Vanmarc Rd.,P.O. Box 29, Sidney, OH 45365, 75,000 weekly, $0.36 per word, Crafts & Hobbies LOTTERY NEWS & GAMBLING REVIEW, Prize Publications Inc..,517 McCormick Blvd.,London, Ontario, Canada N5W 4C8, 58,000 monthly, Gambling

LOTTERY PLAYERS MAGAZINE, Box 5013, Cherry Hill, NJ 08034, 225,000 monthly, $1.95 per word, Gambling

*MAIL ORDER PERFORMANCE, JMC P.O. Box 241073, Memphis, TN 38124, Mail Order Advertising Magazine/Tabloids

* MAIL ORDER SUCCESS, Teague Publishing, Box 191, Dayton, OH 45404, Mail Order Advertising Magazine/Tabloids

* MAIL ORDER PROFITS, P.O. Box 4785, Lincoln, NE 68504, Mail Order Advertising Magazine/Tabloids

* MAIL ORDER MESSENGER, P.O. Box 640207, Kenner, LA 70064, Mail Order Advertising Magazine/Tabloids

* MAIL ORDER/MLM MARKETING, P.O. Box 59001 N Reddington Beach, FL 33708, Mail Order Advertising Magazine/Tabloids

MARINE & RECREATION, 27601 Little Mack, St Clair Shores, MI 48081, 65,000 weekly, $3.30 per line, Boating/Sailing

MCCALLS, 230 Park Ave.,New York, NY 10169, 6,100,000 monthly, $5.50 per word. Women's Magazines

MIND YOUR OWN BUSINESS AT HOME, 14850 N LIncoln Ave.,Box 60, Chicago, IL 60614, Bi-monthly, Businesses

MONEY MAKING OPPORTUNITIES, 11071 Ventura Blvd.,Studio City, CA 91604, 220,000 8 times a year, $3.30 per word, Opportunity & Sales

MONEYWORTH, 251 W 57th St.,New York, NY 10019, 550,000 quarterly,

Businesses

MOTHER EARTH NEWS, THE, Box 70, Hendersonville, NC 28793, 885,000 bi-monthly, $5.65 per word, New Age Metaphysical

MOTOR BOAT & SAILING, 224 W. 57th St.,New York, NY 10019, 142,000 monthly, $2.60 per word

MOTOR TREND, Peterson Publishing Co.,8490 Sunset Blvd.,Los Angeles, CA 90069, 760,000 monthly, $5.00 per word, Automotives

MS, 119 W. 40th St.,New York, NY 10018, 430,00 monthly, Women's Magazines

MUSCLE CARS, CSK Publishing Co.,Inc.,29 Grove St.,South Hackensack, NJ 07606, 40,000 quarterly, $0.42 per word. Automotive

MUSIC CITY NEWS, 50 Music Square West, Suite 601, Nashville, TN 37302, 115,000 monthly, $0.65 per word, Music

NATIONAL ENQUIRIER, Latana, FL 33464, 4,500,000 weekly, $7.25 per word, Tabloids

NATIONAL EXAMINER, 2112 S Congress, West Palm Beach, FL 1,050,000 weekly,, $4.70 per word, Tabloids

NATIONAL MAIL ORDER SHOPPER, THE, P.O. Box 5, Sarasota, FL 33578,

Tabloids

* NATIONAL MARKETPLACE, Drawer 19689, Houston, TX 77224, Mail Order Advertising Magazine/Tabloids

NEW AGE, 342 Western Ave.,Brighton, MA 02135,, 75,000 monthly, $3.60 per word, New Age Metaphysical

NEW BUSINESS OPPORTUNITIES, P.O. BOx 570, Clearwater, FL 34617, 200,000 monthly, $4.60 per word

NEW WOMAN, 215 Lexington Ave.,New York, NY 10016, 1,200,000 monthly, Women's Magazines

NIAGARA PROMOTIONS, P.O. Box 748, Lewiston, NY 14092, Mail Order Advertising Magazine/Tabloids

NUMISMATIC NEWS,, IOla, WI 54990, 47,000 weekly, Crafts & Hobbies

OLD FARMERS ALMANAC, THE, Dublin, NH 03444, 3,540,00 annually, $8.50 per word, Almanacs

OPPORTUNITY/INCOME PLUS, 73 Spring St.,Ste 303, New York, NY 10012, 180,000 monthly, $5.60 per word

OUTDOOR LIFE, 380 Madison Ave.,New York, NY 10017, 1,470,000 monthly, $8.40 per word, Outdoor Living & Sports

PC, One Park Ave.,New York, NY 10016, 230,000 bi-weekly, Computers

PC WORLD, PC World Communications, Inc.. 565 Dettaro St.,San Francisco, CA 94107, 538,000 monthly.

PERSONAL SELLING POWER, Gerhard Gschwandtner Associates, 1127 International Parkway, Fredericksburg, VA 22405, 75,000, 8 times a year, Opportunity & Sales

POPULAR CERAMICS, 3639 San Fernando Rd.,Glendale, CA 91204, 43,000 monthly, Crafts & Hobbies

POPULAR MECHANICS, 224 W 57th St.,New York, NY 10019, 1,666,000 monthly, $8.65 per word, Mechanics & Science

POPULAR WOODWORKER, 1300 Galaxy Way, Concord, CA 94520, Bi-monthly, Mechanix & Science

PUBLISHERS WEEKLY, 205 E 42nd St.,New York, NY 10017, 39,000 weekly, Information, Writing & Publishing

RAILROAD MODEL CRAFTSMAN, P.O. Box 700, Fredon-Springdale Rd.,Newton, NJ 07860,, 85,000 monthly, $0.56 per word, Crafts & Hobbies

RIDER, 29901 Agoura Rd., Agoura, CA 91301, 137,000 monthly, $25.00 per line, Motorcycles

ROAD AND TRACK, BOnd Publishing Co., 1499 Monrovia Ave.,Newport Beach, CA 92663, 730,000 monthly, $7.00 per word, Automotive

ROLLING STONE, 745 FIfth Ave.,New York, NY 10151. 940,000, 24 times a year, $15.35 per word, Music

ROTARIAN, THE, 1600 RIdge Ave.,Evanston, IL 60201, 488,000 monthly, $4.20 per word, Clubs-Civic & Fraternal

RUNNER'S WORLD,, 33 E. MIner St.,Emmaus, PA 18099, 300,000 monthly, $6.15 per word, Running

SELLING DIRECT, Communication Channels, Inc.,6255 Barfield Rd.,Atlanta, GA 30328, monthly, Opportunity & Sales

SHOOTING TIMES, P.O. Box 1790,, Peoria, IL 61656, 190,000 monthly, $1.14 per word, Outdoor Living & Sports

SKI, 380 Madison Ave.,New York, NY 10017, 400,000 8 times per year, $5.50 per word, Skiing

SKI AMERICA, P.O. Box 1140, Pittsfield, MA 02201, 350,000 4 times per year, $2.75 per word, Skiing

SKIING, ONe Park Ave.,New York, NY 10016, 437,000 7 times per year, $6.50 per word, Skiing

SMALL PRESS, 520 Riverside Ave.,Westport, CT 06880, 7,500 bi-monthly, Information, Writing & Publishing

SNOWMOBILE, 11812 Wayzata Blvd.,Syute 101, Minnetonka, MN 55343, 400,000 4 times a year, $9.55 per word, Snpwmobiling

SOLIDER OF FORTUNE, P.O. Box 693, Boulder, CO 80306, 200,000 monthly, $2.40 per word, Mens Magazine

SOUTHERN LIVING, 820 Shades Creek Parkway, Birmingham, AL 35209, 2,212,000 monthly, $13.56 per word, Home & Shelter

SOUTHERN OUTDOORS, P.O. Box 17915, Montgomery, AL 36141, 200,000, 9 times per year, $4.50 per word, Outdoor Living & Sports

SPARE TIME, 5810 W Oklahoma Ave.,Milwaukee, WI 53219, 300,000, 9 times per year, $4.50 per word, Opportunity & Sales

SPORTS AFIELD, 250 W 55th St.,New York, NY 10019, 495,000 monthly, $3.65 per word, Outdoor Living & Sports

STAR, THE, 660 White Plains Rd.,Tarrytown, NY 10591, 3,600,000 weekly, $7.45 per word. Tabloids

STEREO REVIEW, 1515 Broadway, New York, NY 10036, 575,000 monthly, $7,10 per word, Music

SUCCESS, P.O. Box 570, Clearwater, FL 34617, 330,000 monthly,, $7.90, Opportunity & Sales

SUCCESSFUL OPPORTUNITIES, 6150 MIssion Gorge Rd.,Ste 225, San Diego, CA 92120,, 200,000 monthly, Opportunity & Sales

TIMELY TIPS, 721 N Williams S St.,Box 68, Paulding, OH 45879, 16,000 monthly, Opportunity & Sales

TOTAL FITNESS, 15115 S 76 East Ave.,Bixby, OK 74008, 128,000 bi-monthly, Health & Fitness

TOWERS CLUB USA, 1027 N 7th St.,Milwaukee, WI 53233, 78,000 monthly, Crafts & Hobbies

TREASURE HUNTERS NEWS, P.O. BOx 448, Fremoent, NE 68025, 25,000 bi-monthly, Mens Magazines

TURF FLASH, 511 Oakland Ave.,Baltimore, MD 21212, 15,000 weekly, Gambling

U.S. PRODUCTS AND OPPORTUNITY, P.O. Box 191, Houston, Pa 15352, Mail Order Advertising Magazine/Tabloids

VEGETARIAN TIMES,, 141 S. Oak Park Ave.,Oak Park, IL 60303, 57,000 monthly, $2.28 per word, Health & Fitness

VENTURE, 521 Fifth Ave.,New York, NY 10175, 310,000 monthly, $7.50 per word, Businesses

VFW MAGAZINE, 9 East 41st St.,New York, NY 10017, 1,770,000 monthly, $7.95 per word, Clubs-Civic & Fraternal

VIDEO, 460 W. 34th St.,New York, NY 10001, 305,000 monthly, $5.00 per word, Communications, Electronics, Video

WEALTH SECRETS, 6150 MIssion Gorge Rd.,Ste 225, San Diego, CA 92120, 150,000 10 x per year, $3.50 per word

WHOLE LIFE TIMES, 18 Shepard St.,Brighton, MA 02135, 30,000 8 times per year, $3.50 per word, New Age Metaphysical

WINNERS, 15115 S 7th Ave.,Bixby, OK 74008, Monthly, $2.50, Opportunity & Sales

WORKBENCH, 4251 Pennsylvania Ave.,Kansas City, MO 64111, 890,000 bi-monthly, $5.90, Mechanix, Science

WRITER, THE,, BOx 892,, Boston, MA 02117, 55,000 monthly, Information, Writing & Publishing

WRITERS DIGEST, 1507 Dana Ave.,Cincinnati, OH 45207, 180,000 monthly, $3.95 per word, Information, Writing & Publishing

YACHTING, CBS Publications, 1515 Broadwayt, New York, NY 10036, 150,000 monthly, $3.30 per word, Boating & Saling

CLASSIFIEDS, 100 East Ohio St.,Chicago, IL 60611, Telephone 312-337-3090

NATIONAL MAIL ORDER CLASSIFIED, P.O. Box 5, Sarsota, FL 34230, Telephone 813-366-3003

The above two companies represent hundreds of publications. You place ads through them at no additional cost. They also offer various combination packages (one ad appearing in several publications). Write to them or call and request free media package.

American Passage Media Corporation, 215 West Harrison, Seattle, WA 98119--206-282-8111 or 800-PASSAGE if you have an offer that you think will appeal to college students or military personnel call American Passage and request their "College Newspaper Directory and Rate Book" and or "The Military Newspaper Directory and Rate Book". Directories are free.


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How To Double Your Earnings In Mailorder Want to double your earnings in mailorder? You CAN if you use my simple method. I've used it for years and still continue to do so. Begin by running one or two ads in several different mail order publications. When orders begin to come in, take a full 50% of the profits and invest them in more advertising. Most dealers DON't do this and wonder why they aren't making any money. You MUST invest at least half your profits to DOUBLE your income...

•How To Pick The Best Publications In Which To Advertise
How To Pick The Best Publications In Which To Advertise Successful mail order dealers realize there are two distinct groups of publications in which to place advertising for maximum results.The first group includes newspapers and magazines designed to fill the needs, wants and interests of the general public. Theses national publications can be found on newsstands across the nation.The second group is what are called trade publications. This consists of hundreds...

•The 500 00 A Month Plan
The $500.00 A Month Plan One way to make extra money or start a business of your own is by placing advertising which will pay a good profit. Selling printed information by mail can br financially rewarding. Classified advertising is the cheapest way to get into Mail Order and it is often possible to raise a fortune from these small ads. Just check any large publication such as Popular Mechanics, for their classified advertising section and you can see yourself the many ads.These small...

•Why 95 Fail In Mail Order
Why 95% Fail In Mail Order Mail order is a very complex business. Every phase must be planned, analyzed and tested. The right demand products must be selected; the correct type of ads placed in the proper media and 1,001 other details attended to constantly.A great number of people enter the mail order field every week. When they find in many instances that only three responses are received from 100 mailings, or that a $100 ad in a magazine with 4 million readers pulls 15 inquiries, it...

•Money Maker s Secrets To Renting Profitable Mailing Lists
Money-Maker's Secrets To Renting Profitable Mailing Lists As an entrepreneur involved in selling and/or promotion of something by Direct Mail, you should already know that most important aspect of your mailing have to do with the sales letter or circular you send out, and the mailing list you use. With these thoughts in mind, and assuming you've got what should be an order-pulling sales letter or circular, let's focus our attention specifically on the problem of finding mailing lists that...

•How To Get 6000 Circulars Printed And Mailed Free
How To Get 6,000 Circulars Printed And Mailed Free HERE IS THE PLAN, THAT WILL ENABLE YOU TO GET YOUR CIRCULARS PRINTED AND MAILED FREE, PLUS REDUCE THE COST OF YOUR OWN MAILING TO NOTHING.LOCATE AN OFFSET PRINTER IN YOUR AREA, OR BY MAIL ORDER IN ONE OF THE MANY MAIL ORDER PUBLICATIONS, WHO WILL PRINT BOTH SIDES OF A 81/2 X 11 SHEET FOR $25.0 PER 1,000, THEN RUN THE FOLLOWING AD OVER YOUR NAME IN VARIOUS MAIL ORDER PUBLICATIONS:CO-OP PRINTING (our ad on back side) 1,000 2 1/2 X5 1/2, ONLY $...

•Methods For Getting Free Advertising
17 Methods For Getting Free Advertising 1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate on Fridays and Saturdays when shopping increases.2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free.3. Place your circulars on...

•Super Profitable New Techniques For Selling
Super Profitable New Techniques For Selling Books By Mail The total number of books sold by small, part-time mail order entrepreneurs is growing each year. Total sales each year for the past five years have increased by almost 30-percent over the previous year's sales. Two new angles have greatly contributed to this phenomenal growth in total sales. One is the practice of offering a wide selection of books via mini-catalogs The other angle is the practice of sending these min-catalogs to...

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